These are superior products from a company with a social conscience.  You should consider them to be grooming and hygiene products which have been designed for the average “Joe”

Catering to a wide range of individual tastes (by having a wide range of scent profiles), these quality grooming products are developed and produced by a veteran and former member of the Canadian Armed Forces, Clay Urquhart

With  wide range of scrubs, soaps, beard oils, salves, and more. Even though it’s predominantly a men’s shaving and grooming business, there are also products for women. When you use these products, you are being yourself, choosing your battles, establish your rhythm, and knowing that the rest will always be easy.